In Korea, apartments are more sought after than houses. Visitors to Korea often comment that Korean apartment complexes look like bloc housing from 20th century communist countries. The desire to build vertical in Korea does have the positive effect of limiting city sprawl and making transit systems more efficient. Some of the huge Korean construction company names will be familiar to non-Koreans. Companies like Hyundai and Samsung apartments represent the cream of the crop of Korean apartments. The name of the construction company is usually branded on the side of the apartment, as is the apartment building’s number. It is easy to imagine that you are in an urban labyrinth as you try to find your way through an apartment complex. A friend and I were once traveling in Korea. We stayed at another friend’s apartment. After going out for lunch, we came back to the apartment complex, couldn’t remember the number, and spent the next few hours searching. We almost missed our evening train.