Perhaps because it is a small country with many people, it seems that Koreans are very competitive. The signs seem to confirm this, as it seems everywhere I look a certain business has named itself: ‘The Best _________’ (insert business type into blank). The word 제일 literally means first, but seen on a sign it indicates number one or the best. Below are some examples.
Besides the places that name themselves 제일, there are also a great number of places that name themselves 베스트, transliterating the English word ‘best’ into Korean. Here are a few examples: