우리 means ‘we’. It is an especially important concept in Korea, as it is a more collective-oriented society compared to individualistic Western countries. Koreans usually refer to Korea as 우리나라 (our country), when they talk about Korea. The word 우리 is quite a star of the signs. Perhaps, in using the word 우리, the business hopes to make the customer feel more connected to the place. It’s not just a restaurant/real estate office/bank – it’s OUR restaurant/real estate office/bank. Below are a few examples.