우리 – We / Our

우리 means ‘we’. It is an especially important concept in Korea, as it is a more collective-oriented society compared to individualistic Western countries. Koreans usually refer to Korea as 우리나라 (our country), when they talk about Korea. The word 우리 is quite a star of the signs. Perhaps, in using the word 우리, the business hopes to make the customer feel more connected to the place. It’s not just a restaurant/real estate office/bank – it’s OUR restaurant/real estate office/bank. Below are a few examples.

our real estate office

우리 부동산 - This is OUR real estate office.

우리 순대국

순대국 is a pig intestine sausage soup, a very popular dish.

Our Bank

우리은행 - OUR bank - one of the major banks in Korea.

Our House Restaurant

우리집 - Our House Restaurant - 집 means house.

Our Hometown

우리고향 - Our Hometown Restaurant